Corporate

Global

Shultz & Associates consulted with Bobcat Company to develop Branding Standards for its independent dealerships and its own facilities. Recommendations were developed for exterior signage, building identity and equipment display for the site and building exteriors. Interior Branding design recommendations include: display systems, customer counters, graphics and finishes. "Brand Orange" provides guidelines for a uniform presentation of the Bobcat Brand to the public and to customers. Shultz & Associates also developed a Facility Design Manual for Bobcat Company to assist independent dealers in enhancing and building their dealership facilities.